ABOUT THE BRAND
Fashion icon Karl Lagerfeld is one of the most celebrated designers of the 21st century. He is renowned for his relevant approach to style and a curated vision that balances classic and contemporary influences. “I design like I breathe,” he says of his artistic process, “you don’t ask to breathe — it just happens.”
Amidst his many pursuits, Lagerfeld is the creative director of his own namesake fashion house, which combines Parisian-inspired styles with an effortless, rock-chic ease. Its wide breadth of covetable lifestyle collections includes — amongst others — women’s and men’s ready-to-wear and accessories.
The KARL LAGERFELD brand also offers an invitation to discover the World of Karl: his enigmatic persona, sharp wit, cultured vision and cutting-edge perspectives. It conveys a distinct spirit that recognizes Lagerfeld as a more than just a man but an icon, an inspiration, and a force of nature on the future’s edge. It celebrates his own unique viewpoint: “Fashion is an attitude more than a clothing detail.”
Lagerfeld’s talent expands beyond fashion to include illustration, photography, styling and publishing. He also oversees the creative direction of the Chanel and Fendi fashion houses.