“The World According to Karl” celebrates Karl Lagerfeld — and his distinct voice — as the foundation of his brand’s DNA. It is the ultimate expression of Karl’s creativity, wit and eye for style as fashion’s original influencer.


The concept debuts in the KARL LAGERFELD Spring 2019 campaign, which launches worldwide today. You are invited to join the conversation on social media using #AccordingToKarl.


The Spring 2019 campaign features top models Luna Bijl and Alton Mason. As is tradition, Karl shot the campaign at his iconic Parisian studio, 7L in Saint-Germain-de-Prés. It was styled by renowned fashion visionary Carine Roitfeld.


The collection is inspired by Karl Lagerfeld’s favorite destination, Argentina, fused with his trademark details that are timeless, chic and unmistakably feminine. Taking cues from the vibrant culture, this season’s signature look is expressive yet refined.