Meet the creative talents and influencers that make up #TeamKarl. In this new series, we spotlight the movers and shakers who are shaping the KARL LAGERFELD brand and story.


This week, get to know Aysegul and Yasemin, the women behind the hugely successful blog Moda Tutkusu. Hailing from Turkey, the best friends and entrepreneurs have a following of over half a million on Instagram.


Aysegul and Yasemin previously worked in business and management, and have launched their own fashion label in addition to their blog. The dynamic duo have been part of the KARL family for many years.


Here they tell us a little more about themselves…


Describe yourself in a Karlism ?

“Think Pink but don’t wear it.”


Karl can’t live without sunglasses. What’s your must-have?

Either a silk blouse or a skinny jean. And we never go out without a piece from our own brand, mybestfriends.



Kalm or Krazy ?



Kuilted or Klassik ?



What could be the motto of #TeamKarl ?

Proudly and boastfully a member


Discover their universe