The KARL LAGERFELD Fall-Winter 2019 campaign celebrates the iconic life and legacy of Karl Lagerfeld. As the ultimate tribute to him, it was photographed in his famous studio, 7L in Paris, and was creatively directed and produced by his photo team.
The campaign was styled by Carine Roitfeld, who has been appointed as Style Advisor of the KARL LAGERFELD brand. It features models Birgit Kos, Nina Marker and Sebastien Jondeau, who was Karl’s personal assistant for more than 20 years.
Named after its address at 7 rue de Lille, the “7L” was a very special place for Karl. It not only housed his iconic photo studio, but also his colossal collection of books. He also opened his own publishing house in the same location, which created books about creative arts, architecture, design and more.