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TEAMKARL: CARINE ROITFELD

04.11.2019

Carine Roitfeld is one of fashion’s most prolific personalities — she is a storyteller, image inventor, avant-garde editor and visionary stylist. After a decade as the editor-in-chief of Vogue Paris, she went on to found her own namesake magazines, CR Fashion Book and CR Men, and began her own creative consulting agency called CR Studio.

Most recently, she has been appointed as Style Advisor of the maison KARL LAGERFELD; as a longtime friend of Karl, she understood his creative vision and is perfectly suited to bring his design aesthetic to life. Read on to discover more about her style rules, wardrobe essentials and why she loves Paris.

What would people be surprised to know about Karl?
Karl did so much, which some people might not know or recognize. He was the first to do freelance; he was the first to collaborate with H&M. He was so cultured, and he could talk about anything.

What are your top three wardrobe essentials?
As a French woman: a black skirt, a pair of stilettos, and a black sweater. It’s actually very boring! But even with three boring pieces, I think about how to make them less boring. With a black skirt and black jumper, I’ll add white shoes. I like t-shirts that are a bit rock-and-roll. You always need something imperfect — a twist, if you will.

How do you mix masculine and feminine pieces into your wardrobe?
It’s exactly like Karl. I love tailoring and especially men’s tailoring. I love the shoulders and the stiffness; I love tailoring like a uniform and I don’t like “soft” pieces. I prefer to be tight and structured. I like rigor.

What makes Paris such an iconic fashion capital?
We’ve always been one. People try to steal from us, but we still come back! Lots of international designers come back to Paris to show; even for men it’s becoming bigger and bigger.

Velvet or silk?
Velvet.

Heels or flats?
Heels.

Skirts or dresses?
Skirts.

Coffee or tea?
Coffee.

Early bird or night owl?
Neither. I like to sleep in and go to bed early!

ENDLESS’ ART TUTORIAL 

Get creative with Endless! For the #STAYHOMEWITHKARL program, the artist (who has never revealed his real name) has created a special tutorial for how to replicate one of his images of Karl. 

To complete the lesson you’ll need a pen, scissor, paper and a printer (if you don’t have a printer, you can also trace). 

Head to Instagram and watch the video on @KARLLAGERFELD’s IGTV 


CLICK HERE TO DOWNLOAD THE TEMPLATES

#TEAMKARL – ENDLESS
June 2019
If you roam the boroughs of London, chances are you can spot Endless’ work when you least expect it; his provocative street art covers buildings, tunnels, billboards and old factories around town.

“Endless” — who has never disclosed his real name — is an English artist whose rise to fame began some years ago. He created street art by the cover of darkness at night, and when people saw his work in daylight they began to follow him on social media. Today, his work continues to surprise people in major metropolitan cities around the world, plus it also appears in renowned galleries and exhibitions.

Endless’ work touches on themes of popular culture, including images of fashion industry icons like Naomi Campbell, Kate Moss and Anna Wintour. Last year, a portrait of Karl Lagerfeld was spotted by a member of the #TEAMKARL family, which resulted in a collaboration between KARL LAGERFELD and Endless.

Karl Lagerfeld often appears in your work. Why is that?

I have been painting Karl for about five years, on the streets and on canvases. My main concept was brand worship and how we worship brands like a religion. Karl was the god of this. Putting him on a pedestal is commenting on that society of niche fashion.

How did you get the idea to use the city as your backdrop?

It was a way for me to advertise my work for free. I didn’t want to have to go to galleries or rely on anyone. My concept is to take the art that’s already on the street — like billboards and advertisements — and manipulate it with my own philosophy.

What is your process for painting in public? Is it done in “secret” or at night time?

It’s a real mixture. At the start I went out three or four times a week, from two o’clock in the morning until the sun came up, all around London and doing my work illegally. It’s all advertising, without permission. I did that constantly for four or five years, and built up a following on social media — that’s a huge thing in the art world now. Galleries started to get in touch with me and my following started to grow.

Where do you find your inspiration?

The world around us, especially fashion and branding. I’ve chosen to comment on fashion, graphics, branding, billboards and advertising. A lot of my work uses ad techniques, then puts them into my own thoughts.

What do you admire about Karl?

Karl wasn’t caught up with who’s famous in society, in the art world, or in the design world. The idea of celebrity is so huge and alluring, but the way Karl lived his life was a good moral for everyone in the creative world. He knew what he liked, and it didn’t matter if there was fame attached to it. That’s a true creative genius.

Where did the name “Endless” come from?

The basis of the name was to do with my thought process and endless ideas. When I started using the word in my work, it linked with other words like endless branding, endless advertising, endless world. When you become your own brand, it’s like you’ve come full circle.

How do you describe your style in three words?

Layered. Organized. Chaos.

Karl never left home without his sunglasses. What’s the item you never leave home without?

My iPhone; it has such a good camera, so it’s perfect for recording anything you see.

If you weren’t an artist, what would you be?

Extremely upset.

#TEAMKARL – CAROLINE (KARO) LEBAR
May 2020

Few people can say they had a close relationship with Karl Lagerfeld — let alone one that lasted for more than 35 years. Caroline Lebar first began working with Karl in 1985, and in the collaboration that ensued they developed a deep level of trust, both professionally and personally.

Outside of her work, Caroline has an unexpected passion: baking tarts. Read the interview to discover how she fell into the hobby, how she creates her exquisite recipes, her favorite ingredients, and more.

Name:

Caroline (Karo) Lebar

Location:

Paris, France

Profession:

Head of Image & Communications at KARL LAGERFELD

When did you first begin working with Karl Lagerfeld?

I started with Karl in 1985. That was the real beginning of the KARL LAGERFELD company. He wasn’t famous then, but he was already very impressive because he was so charismatic. And I was very shy!

What was a professional highlight of all your years working with Karl?

The H&M collaboration in 2004. The difference from one day to the next was incredible. I was in a store with a journalist for the reveal of the collection to public and it was a huge success — people were literally fighting for the collection. We didn’t expect this indescribable craziness; I called Karl to inform him, and he was also really shocked.

The day after, he needed to go to the 7L (his bookstore in Paris), and people were waiting for him outside of his house! That was the beginning of Karl being not just a fashion designer, but a rockstar. He couldn’t go out by himself anymore. People were really shouting “Karl!” all over the world. The power of H&M was very international.

What would people be surprised to know about Karl?

His kindness. His loyalty. His open-mindedness. How funny he was! And how very, very, very caring he was.

Outside of work you have a unique hobby. When did you first start making tarts?

About eight years ago, when I bought my countryside house. The garden was a huge mess, but within the mess we found lots of fruits — especially prunes, wild blackberries. They were delicious and very sweet. I was eating them all day long, but there was so much fruit, I felt like we were wasting some of it. So, I bought dough and put the fruit in it, very well organized. When it came out of the oven it was beautiful.

How did it this turn into two cookbooks (“Une tarte pour dimanche” / “A tart for Sunday” and “Une tarte pour Samedi” / “A tart for Saturday”)?

I got a message from Marabout/Hachette, one of the biggest publishers in France, and at first I thought it was a joke! I said, “OK, if it his is true then stop by my office for a meeting.” I couldn’t believe it when they showed up! The first book was translated into Spanish, Italian, German and Dutch. We later did a second book of both savory and sweet tarts.

What is your favorite flavor of tart?

I like all fruit, especially berries. I love almond cream!

What do you enjoy about baking tarts?

It’s all about creative expression. I go early in the morning to the fruit market and when I’m in front of the display I don’t see fruit — I see colors and shapes.

Your tarts are like a piece of art! Do you ever find it difficult to slice (and eat) them?

In fact, I don’t eat the tarts so much! My real pleasure is to create something graphic with a pattern and colors. I take a photo, then it goes on the table, and my husband will test the taste. I don’t think if I am “breaking” the beauty of the tart; my concern is that, after all the effort, that it tastes good; my best reward is a smile on a face!

What’s your favorite thing about living in Paris?

The freedom, the culture, and the beauty of the city.

How do you describe your style?

Not masculine but androgynous. Sleek. Clean. A bit of fantasy together with something strict.

What’s your favorite travel destination and why?

Cap Ferret, near Bordeaux. There’s 40km of beach, with no buildings and big sand dunes. I’ve been going there every summer for 29 years. I’m very loyal!

What advice do you have for someone looking to start a career in fashion?

When starting any job — not just in fashion — be patient, open-minded and ready to do anything. There are a lot of people that are willing to do the job; what will make the difference is your enthusiasm, good will, and professionalism. You need to be ready to work hard to achieve your goals!

What’s your favorite thing about working at KARL LAGERFELD?

TEAM KARL! The people. Everyone is interesting, honest, and true to themselves.

MANICURE TUTORIAL BY LAUREN MICHELLE PIRES

Get your nails on point! #STAYHOMEWITHKARL welcomes renowned manicurist Lauren Michelle Pires to lead an at-home manicure tutorial. Lauren has created a bespoke nail art design, with a chic camouflage pattern inspired by the KARL kameo logo silhouette.

You’ll need a nail file, a base coat and one colored nail polish of your choice. Click below to download the template for your manicure.

Head to Instagram and watch the video on @KARLLAGERFELD’s IGTV!


CLICK HERE TO DOWNLOAD THE TEMPLATE
CLICK HERE TO DOWNLOAD THE KARL KAMEO LOGO

#TEAMKARL – HUN KIM
April 2020

Hun Kim says it was a mutual love of illustration that first sparked his connection with Karl Lagerfeld back in 2015. “Throughout my career I’ve worked with many designers, but most of them didn’t know how to sketch, which is one of the reasons why Karl and I become close,” Kim recalls. “Karl said, ‘I don’t understand people who design without first sketching their ideas.’ It was very inspiring for me, and we had an immediate click.”

As Design Director of the Maison KARL LAGERFELD, Kim worked in close collaboration with Lagerfeld to drive the future of the brand’s creative identity. Today, he continues to establish a compelling new narrative for the brand — with eclectic inspirations ranging from his own international travels to history, pop culture and a heavy emphasis of the future.

“Carrying the weight of Karl’s legacy is a big responsibility, but through my years of working with him, we developed a mutual understanding of design and our collective vision,” Kim explains. “Karl always guided what he liked, and what he wanted changed; he had an eagle eye. It was amazing to work with and learn from the greatest fashion icon of our time.”

Name:

Hun Kim

Location:

Amsterdam, The Netherlands

Profession:

Design Director, KARL LAGERFELD

How did you first become interested in fashion design?

I was born with it! I grew up in fashion; my mom was a designer and I have been surrounded by it my whole life. I got a Bachelor of Fine Arts in Seoul, my home city, before I immigrated to the USA and started working in fashion in New York City.

Tell us more about the love for sketching that you and Karl shared?

Sketching is universal. Even if you don’t speak the same language, a sketch can translate your ideas without saying a word. For designers that’s very special.

Where do you find your inspiration?

Everywhere! Traveling, cultures, cities and — things which Karl also loved — history architecture, interior design, art. When you look around you, there’s always inspiration.

Do you have a style philosophy or motto?

Express yourself! People restrict themselves too much. Try something different; break the rules!

How do you describe your personal style?

Eclectic. I get inspired by other people, and I wear lots of different things. Karl had a strong signature look that he was known for wearing all the time, but my style is varied. I love to try new things!

What are your hobbies outside of work?

Cooking … and eating! I love to try different foods from different cultures. Food is like fashion. People get dressed up for different occasions, and food is like that too. Beautiful presentation inspires me.

What’s your favorite thing about living in Amsterdam?

The canals and water everywhere — it’s very calming and soothing. We’re living in hundreds of years of history, combined with modern twists, but it’s not a concrete jungle. Plus, it’s very international!

What’s your top travel destination and why?

It’s a tie between Tokyo and Seoul. I love both cultures!

What advice would you give to an aspiring fashion designer?

Think practically on top of your creativity, and it will give you more opportunities. I’ll make it a food analogy: it’s nice to eat caviar one in a while, but not every day. You also need staples. Bread doesn’t need to be expensive, but you can go to an artisan bakery where it’s made with quality and passion and love. You can treasure and enjoy it! Try to think of your design and your creativity like that.

What’s your favorite thing about working at KARL LAGERFELD?

Diversity. It sounds very textbook, but it’s true! We have over 20 nationalities, with people from France, England, Holland, Russia, Spain and more; everyone has different characteristics and we all get along together really well!

#TEAMKARL – ARIA CRESCENDO
April 2020

When it comes to creative women, Aria Crescendo is somewhat of a superhero. She’s a singer, a songwriter, a professional dancer and a certified yoga instructor … plus a mama to little baby boy!

Seeking balance in her busy lifestyle, Aria’s philosophy focuses on grounding herself in her yoga and meditation practice. “Taking care of your body and mind is important in everyday life,” she explains. Read on to discover more about this globe-trotting yoga guru!

Name:

Aria Crescendo (@aria.official)

Location:

Paris / Los Angeles

Profession:

Singer, Songwriter, Dancer, Yoga Instructor

When did you first start practicing yoga?

Early 2000. My background is in dance, but I started yoga at an Iyengar school, then an Ashtanga school, and finally did a YogaWorks teacher training.

Why did you decide to become a yoga instructor?

When I realized that it’s the only way for me to ground myself in a world that’s not always easy to cope with. Yoga helps me to re-center myself and put my energy into things that really matters to me.

Why do you like meditation?

For the same reason that I like yoga. The style of yoga that I teach is a meditation in movement, so it’s the same for me to practice postures or stillness. It’s all matter of the energy I need that day! I meditate while sitting or moving.

What are your top tips for staying healthy during this period of quarantine?

Practicing every day to keep the stress away. Taking care of your body and mind is important in the quarantine, but also in everyday life. And I love that more and more people are practicing now because they have more time … I just hope these good habits will stay for good after as well!

How do you describe your style?

Eclectic. I like to change all the time depending on my mood! Sometimes I like crazy styles and sometimes I need peace; it’s all a question of balance for me, even if most of the time I am very rock-and-roll.

Where do you find style inspiration?

Karl Lagerfeld! I like to check all the big brands and see what’s in style at the moment, but sometimes I also like to mix what’s in fashion with what’s classic or out of fashion that year. I’ll say I am rebellious and like to go against fashion sometimes!

Do you have a style philosophy or motto?

Make sure you are always happy with your style when you look into the mirror. You have to be happy with yourself and not other people around you.

Do you have a style icon?

Kate Moss back in the day, Gwen Stefani, Madonna. I like strong women whose clothes look good on them because of their charisma and how they carry themselves.

What’s your favorite travel destination and why?

Los Angeles! I’m stuck in Paris at the moment and I miss LA a lot. In LA there is something in the air where it makes you want to be the best version of yourself, no matter what you are doing. Music, yoga, fashion — it’s the classic version of the American dream.

What’s your most-used emoji?

The heart, because I like to send love and positive vibes always.

What’s your favorite thing about being a part of the #TEAMKARL family?

Karl Lagerfeld for me is such a legend. I had the chance to work with the brand team in Paris and the energy is just fire! It’s so inspiring and I love to be a part of the #TEAMKARL family.

TOGETHER WITH TEAM KARL

This special new program features live classes to help keep you inspired, entertained and active while staying home — and hopefully keep you smiling!

The initiative includes a range of activities like yoga, DJ performances, workouts, sketching lessons and more. Each class is taught by a different member of the KARL LAGERFELD family.

Follow @KARLLAGERFELD and #STAYHOMEWITHKARL on Instagram and stay tuned! A notification will be posted the day before each event, to inform you about the activity. The event will be streamed through Instagram Stories or Instagram Live, and later reposted on the feed or IGTV for those who wish to re-watch.

The concept celebrates our global KARL LAGERFELD community and creates a sense of togetherness during these unprecedented times. Join the movement and #STAYHOMEWITHKARL.

#STAYHOMEWITHKARL Drawing by Hun Kim

DOWNLOAD DRAWING

#STAYHOMEWITHKARL IMAGES BY STEVEN WILSON
Click below to download the exclusive images. Files titled “w/ Guide” are “color by numbers.”


Choupette
Choupette w/ Guide
Hashtag
Hashtag w/Guide
Polaroid
Polaroid w/ Guide
Karl Silhouette
Karl Silhouette w/Guide
Camera
Camera w/ Guide
City
Karlism

#TEAMKARL – ALEXANDRA RAOUFI
April 2020

Merchandiser by day, yoga instructor by night. Meet Alexandra Raoufi, who works in KARL LAGERFELD’s ready-to-wear team and is also a certified yoga teacher.

“It’s the perfect mix,” Alexandra explains. “After a busy day at the office, teaching a class gives me balance to be present in the moment and focus on my breathing.” Her lessons combine mindful alignment and playful asana practice.

Outside of her work and yoga, Alexandra loves to travel — perhaps as a result of her international heritage. She is half German, half Afghan, and grew up between Germany, England and Italy; she also speaks all three of these languages. Last but not least, there’s one other hobby she says she can’t resist: cooking. “Eating with friends is one of my favorite activities,” she jokes. “My all-time favorite food is Italian.”

Name:

Alexandra Raoufi

Location:

Amsterdam, the Netherlands

Profession:

Merchandising Manager at KARL LAGERFELD and part-time yoga instructor

When did you first start practicing yoga?

I was interested in yoga for a long time and did the occasional class, but I started practicing regularly in 2014. A year later, in 2015, I did a 200-hour yoga teacher training in Florence, Italy, through Yoga Alliance.

Why did you decide to become a yoga instructor?

I wanted to deepen my own practice and body awareness, and also re-establish what years of gymnastics and dance taught me. I also wanted to help others to discover the positivity that I discovered with yoga.

How do you balance your job at KARL LAGERFELD with yoga?

It’s the perfect balance — one is high-paced, and one is calming.

How do you describe your style?

It changes between sweats for yoga, and classic KARL styles when I’m a work. Of course, my outfits also need to be bicycle appropriate, as I live in Amsterdam!

Where do you find style inspiration?

Instagram. People watching in Italy. Our KARL LAGERFELD style team.

Do you have a style philosophy or motto?

Less is more. Comfort is also key for me.

What’s your favorite travel destination and why?

Italy — I feel like I’m Italian at heart! I also recently went to Koh Phangan in Thailand and I was blown away by the positivity, spirituality, and of course the food!

What’s your favorite thing about working at KARL LAGERFELD?

The support and the friendships — people are really there for each other. We have an amazing team spirit and we are one big family!

#TEAMKARL – EMILY ADAMS BODE
February 2020

Emily Adams Bode is a New York-based designer who has founded her own menswear label, BODE, based on principles of sustainability: she sources deadstock fabrics from abandoned factories and repurposes it into beautiful, hand-crafted, one-of-a-kind garments. Each of her resulting designs tell a beautiful story of old and new.

In an industry dominated by men, Emily also stands for female empowerment and is paving the way for female entrepreneurs; she was the first female designer to show at NYFW: Men’s.

Named the winner of the 2020 Karl Lagerfeld Award for Innovation at the International Woolmark Prize, Emily is the newest member of the #TEAMKARL family. 

How did you get into fashion design?

I went to Parson’s in New York and did the dual degree program in menswear design and philosophy. I originally became interested in design as a little kid, but I didn’t know what it meant to have a career in fashion per se. By the time I was in high school I took extracurricular classes in sewing and drawing, and it evolved from there.

What does it mean to you that Karl Lagerfeld’s career began after he won the Woolmark Prize in 1954? Do you think you can follow in his footsteps?

When I first applied for the prize and read about its history, that’s what I was most intrigued about. A prize like this is founded in changing people’s understanding of materials and material culture. You can image that when Karl showed his designs, people were surprised by them. That’s what this prize is all about: being innovative with wool, using it in new ways, printing it, patchworking it, and all sorts of different methods.

Where can we find your designs?

I have a studio in China Town in New York, on East Broadway, and I just opened my first retail store in November. We have around 105 global stockists. Half of our business is in Europe which is why we also show in Paris at men’s fashion week.

If you weren’t a designer, what would you be?

Probably own an antique store.

What is Karl’s greatest legacy?

How prolific he was.

Do you prefer getting dressed up or keeping it casual?

Getting dressed up for parties!

What are your top 3 style essentials?

A piece of my aunt’s jewelry. So many vintage shoes! A piece from my collection; I try to wear something BODE almost every day.

Heels or sneakers?

Neither – I wear loafers!

Coffee or tea?

Tea.

Early bird or night owl?

It depends on the season – it depends if it’s fashion week!

THE WHITE SHIRT EDIT

No matter how you style it, the white shirt is a versatile essential in every wardrobe. Inspired by Karl’s iconic design, a new edit of white shirts has been created with effortless, elegant sophistication in mind. Consider these styles to be contemporary classics, seven days a week.
You have the exclusive opportunity to personalize your white poplin shirt during complimentary digital customization events in London and Paris. Choose from a bespoke selection of iconic KARL artworks and graphics, which will be digitally printed on your shirt.

KARL LAGERFELD Regent Street, London


February 14 to 18o 6:00 p.m.
(February 14 & 15: complimentary cocktails and live DJ)

KARL LAGERFELD Boulevard Saint-Germain, Paris

February 24 to 28
Daily from 12:00 to 6:00 p.m.
(February 24 & 25: complimentary cocktails)

KARL LAGERFELD Europeisky Mall, Moscow

March 6 to 8
Daily from 1:00 to 9:00 p.m.

 

*Terms and conditions apply. See in store for details.

PLAY TO WIN: THE MAISON KARL LAGERFELD GAME

To celebrate the launch of the new PIXEL collection, you can play the Maison KARL LAGERFELD game for your chance to win a €250 shopping spree!


In the game, you must help Choupette as she navigates her way through the iconic KARL LAGERFELD Maison at 21 Rue Saint-Guillaume in Paris. The goal is to defeat the neighborhood dogs and collect pixel points. Choupette can also score bonus points by collecting special KARL items like leather gloves, a camera, Karl’s lucky number seven and the Eiffel Tower.


You can play the game as often as you like, and once each week (until March 13) you’ll be entered for your chance to win a €250 shopping spree at KARL LAGERFELD.


The Maison KARL LAGERFELD game is inspired by the Spring 2020 PIXEL collection of ready-to-wear and accessories, which feature pixelated images of Karl and Choupette.


*Only residents of the following countries can enter the prize competition: Austria, Czech Republic, France, Germany, Hungary, Russia, Saudi Arabia, Slovakia, Switzerland, Ukraine, United Kingdom. For complete terms and conditions, visit: https://www.karl.com/subhome/maison-terms_section

BEHIND-THE-SCENES: KARL LAGERFELD X WOOLMARK

Get a sneak peek behind-the-scenes during the campaign photoshoot for the Karl Knit box.

Each box contains one of four unisex designs — a pullover, cap, headband or scarf — plus Australian Merino wool, knitting needles and instructions. Worldwide, just 777 “do it yourself” boxes are available to be won.

For your chance to own one of these limited-edition collector’s items, join the global digital scavenger hunt to find a hidden code. Enter the draw via knitkarl.com.

IMAGINED BY KARL, KNIT BY YOU

The collaboration between Karl Lagerfeld and The Woolmark Company dates back more than 60 years….

In 1954, Karl Lagerfeld was named the winner of the first International Woolmark Prize, for the coat category. He became a life-long advocate of wool in his designs, and in fact, the Knit Karl project was one of the last which he worked on.

Each box includes the tools to make one of four exclusive designs: either a pullover, cap, headband or scarf. These collector’s edition sets give each owner the unique experience that combines the pride of wearing a designer piece with the satisfaction of having knit it themself.

For your chance to WIN one of the 777 coveted boxes, join the global digital scavenger hunt to find a hidden code. Enter the draw via knitkarl.com.

INTRODUCING THE KARL KNIT BOX

The historic collaboration between KARL LAGERFELD and Woolmark dates back to 1954, when Karl Lagerfeld won the International Woolmark Prize that instantly launched his career. Today, the two iconic labels are partnering once again to introduce the limited-edition Knit Karl box. Each Knit Karl box contains one of four unisex designs — a pullover, cap, headband or scarf — plus Australian Merino wool, knitting needles, personalized pins and instructions for how to knit the piece. Worldwide, just 777 “do it yourself” boxes are available to be won (an ode to Karl’s lucky number, seven). You can join the global digital scavenger hunt to find the hidden codes, then enter yours at knitkarl.com for your chance to win. Hint: check social media from @KARLLAGERFELD, @thewoolmarkcompany and influencers. Woolmark’s Australian Merino wool is 100% natural, renewable and biodegradable, making it a responsible choice for conscious consumers. Beginning with the Fall 2020 collection, all KARL LAGERFELD knitwear will be made using Woolmark-certified premium wool. The Knit Karl box was one of the last projects that Karl Lagerfeld worked on, which makes it particularly meaningful. For further information on how to win a coveted Knit Karl box, visit knitkarl.com.

#TEAMKARL – MARIACARLA BOSCONO

January 2020

According to Mariacarla Boscono, the story of how she met Karl Lagerfeld is one she hoped he would forget. “It was super embarrassing,” she recalls with a laugh. “For a long time, I thought he didn’t remember, but unfortunately he did!”

She was working temporarily as a fit model in Rome, with no intention to pursue a career as a model. But, whenever Karl came to town, he repeatedly asked for Mariacarla and they started to form a friendship.

“He really made my career, but I never confessed to him that I was “that girl” from the fittings and I thought he’d never remember,” she says. “Many years later, we were shooting a campaign and he said, ‘Remember when you were that fit model?’ He’s a genius. Not only because he’s sharp on top of everything that goes on around him, but he had the emotional intelligence to never put me on the spot and make me feel awkward about where I came from.”

In memory of her dear friend, Mariacarla stars in the KARL LAGERFELD Spring 2020 campaign. Read on to discover more about her.

What is your mood and inspiration for today, on set with the KARL LAGERELD team?

It’s very emotional for me because I was very close to Karl. I’ve done many shoots with Karl himself over the years, and we always laughed a lot. I have all those memories imprinted in my brain. I hope this shoot is a beautiful tribute to him, because everything we do now is with him in our minds. And I don’t want to upset his expectations!

What is your first memory of Carine?

The first time I heard about her was through Karl, when we were doing a campaign shoot at Chanel. They styled my hair to the side and Karl said, “Oh my god, she looks like Carine!” and I asked, “Who is that?” We then started working together and shooting together, and we because a very nice group of colleagues and friends.

What do you enjoy about working with Carine?

For me it goes beyond talent at this point — it feels like family. There’s genius behind her and there’s history she brings around; she’s a natural born genius. She’s no copy-cat. She’s unique. She’s an icon of icons.

How do you describe your style in 3 words?

Casual. Couture. Unique.

Do you prefer getting dressed up or keeping it casual?

Dressed up.

What must-have pieces do you always pack in your suitcase?

Coat. Shoes. A t-shirt and a turtleneck.

Who would be your dream person to sit next to on an airplane?

Ideally not an airplane because I am scared of flying. But I would have loved to have met Mother Theresa of Calcutta to have a good chat about life, forgiveness and acceptance.

Where are you heading next on holiday?

To Africa with my family. We lived there for a long time when I was young and I want to bring my dad back, because he will be turning 81. I would like my dad to explain all his stories about Africa to my daughter, who is seven.

What is your favorite thing about Rome?

Rome is the eternal beauty. It’s my home, it’s where my roots are. I’ve only officially become a roman in the last four years. But there’s a very unique way of being a Roman, which is difficult to explain. It’s a cross between being ancient and moving on, and not letting things go.

What’s your current obsession?

I just came back from Bali, where I was traveling with my daughter. My obsession is not being obsessed about things.

Do you have a role model?

My mother. Growing up I saw her being a strong woman. Luckily these days being a woman is celebrated, but before you used to have to hide a lot. Now we can be a mother, a workaholic, a cooker, a lover. We can embrace our different roles. But growing up it wasn’t like that, but she was never scared to be all of these different things.

What’s your favorite song to boost your energy on set?

Because I come from the jungle, I listen a lot to this melancholic Mexican singer named Natalia Lafourcade.

Heels or flats?

Flat boots.

Books or movies?

Both. When I travel, I watch movies, but when I’m alone I prefer books.

Summer or winter?

Summer all the way!

Singing or dancing?

Dancing.

Day or night?

Night.

GLIMPSE INSIDE: SPRING 2020 CAMPAIGN SHOOT

The Spring 2020 collection features bold color blocking, graphic shapes and distinct typography.

“Karl decided on the theme of this season before he passed; he loved the Bauhaus art movement,” says Carine Roitfeld, Style Advisor of the KARL LAGERFELD Maison. “It’s all very Karl — very strict, very sober and very perfect. It’s everything that Karl liked. It’s simple but not boring. It’s streetwear with a touch of Parisian chic.”

The sophisticated yet youthful designs have strong lines and silhouettes, while primary colors pops mix with simplistic shapes. Accessories continue to redefine the quintessential KARL LAGERFELD look, with silhouettes including the K/Studio, K/Slash, and statement Bauhaus-inspired pouches.

SPRING 2020 CAMPAIGN

KARL LAGERFELD is pleased to introduce its Spring 2020 campaign, “21 Rue Saint-Guillaume.” It is inspired by the iconic address of the KARL LAGERFELD maison in Paris, which is considered the heart and soul of the brand; it housed Karl Lagerfeld’s office and studio, where he created countless collections throughout his illustrious career.

The campaign features acclaimed model Mariacarla Boscono, who was a longtime friend and muse of Karl Lagerfeld. The two first met in the early 1990s and developed a close friendship over the years.

“Shooting this campaign is emotional for me, as I was very close to Karl,” says Boscono. “I’ve done many shoots with him over the years, and we always laughed a lot. I have all those memories imprinted in my brain. I hope this campaign is a beautiful tribute to him, because everything I do now is with him in my mind.”

The campaign was photographed in Paris by Chris Colls, and styled by fashion visionary Carine Roitfeld, Style Advisor of the Maison KARL LAGERFELD.

In addition to Boscono, the campaign features Parker van Noord and Ruinan Dong. The photos are complemented by snapshots of the 21 Rue Saint-Guillaume building which is in the center of Saint-Germain-des-Pres — Karl’s favorite neighborhood in Paris.

WHITE SHIRT EXHIBITION @ PITTI UOMO

Exclusively at Pitti Uomo in Florence this week, visitors to the KARL LAGERFELD booth have the opportunity to see original designs from “A Tribute to Karl: The White Shirt Project.”
 
To honor Karl’s legacy, a group of artists, actors, models, designers and friends each created a bespoke edition of his iconic white shirt silhouette. Reflecting on their own experiences, they reimagined the shirts to artfully express their personal anecdotes and memories.
 
The Pitti Uomo exhibition includes designs by Cara Delevingne, Lewis Hamilton, Tommy Hilfiger, Sebastien Jondeau, Kate Moss and Takashi Murakami, amongst others. It also features the shirt by Carine Roitfeld, who is Style Advisor of the Maison KARL LAGERFELD and, as the project’s curator, shared her instinctive foresight as someone who closely understood Karl’s creative vision.
 
KARL LAGERFELD
Fortezza da Basso, Sala dell’Arco

KARL @ PITTI UOMO

KARL LAGERFELD is at Pitti Uomo in Florence this week to showcase the immersive World of KARL experience.
 
The brand’s presentation has a focus on men’s Fall 2020 ready-to-wear, footwear and accessories, plus highlights from the women’s collections.
 
Guests are also invited to enjoy complimentary beverages and a special personalization service on KARL LAGERFELD tote bags, daily at 2:00 p.m. Visitors also have the exclusive opportunity to see original designs from “A Tribute to Karl: The White Shirt Project.”
 
If you’re in Florence this week, it’s not to be missed!
 
KARL LAGERFELD
Fortezza da Basso, Sala dell’Arco

“URBAN CYCLE”- ATHLEISURE

There’s no better way to start the new year than with this sporty-chic collection. Inspired by the gear worn by athletes — especially road cycling and tennis — these high-function designs are both contemporary and comfortable.
 
Specialized seamless fabrics can be worn as workout clothes, or mixed-and-matched into modern city wardrobes. The pieces are made with the same techniques that are used to create performance athletic wear.
 
Must-have accessories include a triangular purse, a flat backpack and a weekender made from reflective silver nylon, plus a pink nylon bum bag and a phone holder.
 
Discover the Urban Cycle collection now, online and in stores.

KARL LAGERFELD x Sauver la Vie

To celebrate Karl’s memory and legacy, a global community of his friends each created a bespoke edition of his white shirt silhouette, with all proceeds going to the “Sauver la Vie” charity initiative for medical research at the Paris Descartes University, which Karl supported for many years. Funds raised by the charity are funneled into a diverse range of projects, from laboratory research on diseases to treatments that directly impact patients.

Following the success of the Tribute to Karl project, KARL’s head of communications presented Sauver la Vie with a donation of €420,000 at the charity’s annual dinner last week in Paris. The gala was attended by guests of the charity, who were treated to a musical performance by HollySiz and food prepared by renowned chef Cyril Lignac.

PRIVATE STYLING SESSION WITH CARINE ROITFELD IN PARIS

To celebrate the launch of the new watch and jewelry collection, KARL LAGERFELD invited top global influencers to explore the new designs … with the help of a very special guest. Style Advisor Carine Roitfeld co-hosted the exclusive event, which was held at the Hôtel de Crillon in Paris. Carine led a private styling session, where she paired the KARL ACCORDING TO CARINE collection with the latest watch and jewelry styles.

NEW IN: JEWELRY & WATCHES FOR WINTER 2019

The key to modern elegance begins with chic accessories. This season, adorn yourself with sparkling stones and layered statement pieces — think necklaces, earrings, watches and more. KARL’s newest watches offering features a range of gold, rose gold, silver and gunmetal colors, while key colors of black and gold bring a luxurious feel to the pieces. Statement styles are embellished with Swarovski® crystals, genuine mother of pearl details, pyramid studs and playful graphics. Jewelry is inspired by the legends of fantasy fairytales filled with armor, sparkle and romance. This is combined with contemporary silhouettes and unique material mixes, for an aesthetic that’s instantly feminine and sophisticated. The collection is now available at KARL LAGERFELD stores and KARL.COM, in addition to select key retailers and the Swarovski Crystal World flagship store in Austria.

KARL HOLIDAYS presents CURATED, FOR YOU

KARL LAGERFELD presents Curated, For You: your definitive guide to a stylish holiday season. Discover the curated selection of gifts for everyone on your list, or elevate your own seasonal style with luxe pieces. The Karl Holidays offering includes perfect presents, party-ready outfits, faux fur outerwear, and travel accessories for a winter getaway. For relaxed moments, keep cozy — and chic — in the softest sweats and plush loungewear. There are also dedicated edits for men and KARL KIDS, plus an offering dedicated to glamorous styles for the stroke of midnight on New Year’s Eve.

Discover the Karl Holidays collection, now online and in stores.

KARL LAGERFELD X COVER STORY LAUNCHES IN INDIA

31.01.2019

To celebrate the launch of the KARL LAGERFELD X Cover Story collaboration, a series of special events were held across India last week.

The program kicked off in Mumbai, here a private cocktail party was hosted by local influencer Roohi Jaikishan at her home. There was also a press day and catwalk fashion show, which was attended by actress Sonam Kapoor.

In Delhi, an exclusive launch party was joined by over 300 guests including VIPs and fashion influencers. The invitation-only event included a DJ, photo wall and mannequin display of the KARL LAGERFELD X Cover Story designs.

The KARL LAGERFELD X Cover Story collection is now available at select Cover Story shops across India. In New Delhi, there will also be “KARL LAGERFELD for Cover Story” pop-ups at Select City Walk and DLF Promenade, launching in November 2019.

KARL LAGERFELD NOW AVAILABLE IN INDIA

30.10.2019

For the first time, KARL LAGERFELD is available in India!

KARL LAGERFELD has partnered with Cover Story — a major fashion brand in India — to introduce a collection sold exclusively in the Indian market. The special-edition capsule features women’s ready-to-wear and leather accessories, all with KARL’s trademark details and distinct aesthetic.

Designs have been created while keeping in mind Indian body types, seasonal and cultural preferences. Rooted in a palette of black and white, the styles fuse luxurious fabrics with bold branding and logo detailing.

“During his lifetime, Karl Lagerfeld influenced multiple generations of women with his inimitable design philosophy,” says Manjula Tiwari, CEO of Cover Story. “A mix of Parisian chic, with a touch of the avant-garde — this ethos is reflected in the eponymous label that fashion-enthusiasts across the world have come to love and revere. As a brand that is deeply inspired by the every-woman, at Cover Story we have always believed in the substance of style.”

This marks the first time an Indian brand has partnered with an international fashion house.

KARL LAGERFELD X PUMA

11.10.2019

Iconic streetwear with a touch of Parisian chic …

KARL LAGERFELD is excited to announce it has once again collaborated with PUMA to introduce a collection of sophisticated streetwear styles, including apparel and accessories for men and women. Designed with new cuts, technical details and high-quality fabrics, the pieces fuse a retro look with a contemporary aesthetic.

The apparel is complemented by two unisex sneakers: the ‘90s-inspired CELL ALIEN with a chunky silhouette, and the urban ALTERATION KARL with a futuristic sole and all-over logo stripes. Additional accessories include a backpack tote, bum bags and knit beanies in red and black.

The athletic, edgy collection is now available around the world at KARL LAGERFELD and PUMA stores, plus online at KARL.COM and PUMA.COM, and at select retailers.

This marks the second time that KARL LAGERFELD and PUMA are partnering, following their first successful streetwear collection of Fall 2018.

#KARLXPUMA LAUNCH PARTY

10.10.2019

Last night in Paris, an exclusive event was hosted to celebrate the launch of the KARL LAGERFELD X PUMA collection.

Influencers and friends of the brand were invited to pre-shop the sporty-chic collection while enjoying cocktails, DJ entertainment, and a photobooth. Influencer Alexandra Guerain — who is also the face of the KARL LAGERFELD X PUMA campaign — also attended and hosted an Instagram takeover of the @KARLLAGERFELD account.

Featuring men’s and women’s designs, the KARL LAGERFELD X PUMA collection combines iconic streetstyle with a touch of Parisian sophistication. You can now shop the athletic and edgy looks, online and in stores.

This marks the second time that KARL LAGERFELD and PUMA have collaborated together, following their first successful collection in Fall 2018.

KARL LAGERFELD X L’ORÉAL PARIS

29.09.2019

To celebrate the KARL LAGERFELD X L’ORÉAL PARIS collection, an exclusive launch party was hosted in Paris on September 27, coinciding with Paris Fashion Week.

The star-studded event was joined by Doutzen Kroez, Liya Kebede, Soo Joo Park and Luma Grothe — who all appeared in the KARL LAGERFELD X L’ORÉAL PARIS campaign — plus Eva Longoria, Meghan Roche, Davika Hoorne, Kat Graham, Sir John, Xenia Tchoumi and more.

The collection features elegant beauty products with a sophisticated, rock-chic attitude. It includes a nine-color eyeshadow palette, illuminating highlighter, moisturizing Color Riche lipsticks, volumizing mascara and liquid eyeliner.

#MYWHITESHIRTFORKARL
27.09.2019

The “Tribute to Karl” project is complemented by essential white shirts for men and women. The collector’s edition pieces are embellished with Karl’s signature details — a high collar and thick cuffs — plus a special edition tribute label on the front. Crafted from cotton poplin, the designs combine artisanal details with a sense of effortless, pared-back perfection.

In memory of Karl, a community of international influencers has come together to show how they style these white shirts. Whether tucked in or worn loose, dressed up or dressed down, they each put their signature touch on the iconic design. You are invited to follow along — and join yourself — using #MyWhiteShirtForKarl.

GLIMPSE INSIDE THE “TRIBUTE TO KARL” EXHIBITION
25.09.2019

On September 25 in Paris, the maison KARL LAGERFELD hosted a private exhibition to celebrate “A Tribute to Karl: The White Shirt Project.”

From around the world, Karl’s family and friends came together for this very special event. Guests included Anna Wintour, Takashi Murakami, Gigi Hadid, Kaia Gerber, Karlie Kloss, Alton Mason, Amber Valletta, Olivia Palermo and Johannes Huebl, Lucky Blue Smith, Caro Daur, Soo Joo Park, Saskia de Brauw, Baptiste Giabiconi, Suzy Menkes, Eva Herzigová, Jean-Baptiste Mondino, Ingie Chalhoub, Lil Buck, Endless, Sarah Andelman, Sebastien Jondeau, Devon Windsor, Larry and Laurent Bourgeois (“The Twins”), Nieves Álvarez, Diala Makki, Tiffany Cooper, Hyunji Shin, Elena Perminova, Davika Hoorne, Holli Rogers, Kiddy Smile and the project’s curator Carine Roitfeld.

For the tribute project, a global community of artists, actors, models, designers and influencers each created bespoke editions of the white shirt silhouette, inspired by their own cherished memories, personal anecdotes and experiences.

The event was held in the iconic KARL LAGERFELD Maison, which is in the heart of Paris’ Saint-Germain-des-Pres neighborhood. For the occasion, the Maison and its surrounding courtyard were transformed into a gallery space including a hall of mirrors and rotating installations to display more than 45 shirts. The historic building also housed Karl Lagerfeld’s office and it remains the home to his namesake brand.

CUSTOMIZE YOUR WHITE SHIRT
26.09.2019

As part of the global launch of “A Tribute to Karl Lagerfeld,” you have the opportunity to custom design your own personalized white shirt.

At KARL LAGERFELD stores worldwide (and on KARL.COM), you are now able to purchase the dedicated white shirt from the tribute project. The collector’s pieces are embellished with Karl’s signature details — a high collar and thick cuffs — plus a special-edition tribute label on the front. Crafted from cotton poplin, the designs combine artisanal details with a sense of effortless, pared-back perfection.

At select stores, you will also be able to have the shirt customized with a selection of Karl’s iconic quotes and sketches. Below are the dates during which you can experience the white shirt exhibition in stores, plus enjoy the complimentary customization service.*

KARL LAGERFELD X L’ORÉAL PARIS
20.09.2019

The two iconic Parisian brands are joining forces to introduce a makeup collection like no other. KARL LAGERFELD and L’Oreal Paris are pleased to announce an unprecedented collection of beauty products, featuring feminine shades with a sophisticated, rock-chic touch.

Connected by their Parisian heritage, both KARL LAGERFELD and L’Oreal Paris share a vision based on elegance, style and relentless innovation. As Karl once said, “Tomorrow I could be the opposite of what I am today” — which is also the idea this collaboration invites women to explore.

The striking campaign was inspired by Karl’s most iconic quotes. It features the inimitable Helen Mirren, Doutzen Kroes, Liya Kedebe, Ling Xi, Luma Grothe, Louise Bourgoin and Soo Joo Park.

The collection is now available worldwide, and its launch has coincided with Paris Fashion Week.

A TRIBUTE TO KARL: THE WHITE SHIRT PROJECT
16.09.2019

It’s impossible to think about Karl Lagerfeld without envisioning his signature style: sleek leather gloves, mysterious dark sunglasses and, above all, a tailored white shirt. It was a fundamental piece in his own look, while season after season he faithfully evolved his vision of white shirts in his collections.

To celebrate Karl’s legacy, a global community of his friends and family has come together to reinterpret his beloved design. Inspired by their own personal anecdotes and experiences, they have reimagined the shirts to artfully reflect their own cherished memories of Karl.

The list of contributors includes (amongst others) Cara Delevingne, Kaia Gerber, Gigi Hadid, Lewis Hamilton, Diane Kruger, Alessandro Michele, Helen Mirren, Jean-Baptiste Mondino, Kate Moss, Takashi Murakami, Olivia Palermo, Soo Joo Park, Cristiano Ronaldo, Nadja Swarovski, Amber Valletta, Steven Wilson and more.

The tribute launches worldwide on September 26 and will include limited-edition designs to be sold for charity, a traveling exhibition and much more.

“When I think of Karl’s most iconic designs from his career, I always I think of his white shirts,” said Carine Roitfeld, Style Advisor of KARL LAGERFELD and curator of the tribute project. “This tribute will allow us to honor his legacy while incorporating his unwavering love of fashion and giving back; I can’t imagine a better way for us to celebrate his passion for creativity.”

Further details will follow on KARL.COM in the coming weeks.

ABOUT “SAUVER LA VIE”
16.09.2019

Founded in 2016, “Sauver la Vie” is a French charity that supports the advancement of scientific research at the Paris Descartes University’s Faculty of Medicine. Funds raised by the charity support a diverse range of projects, from laboratory research on diseases to treatments that directly impact patients.

As part of the global “Tribute to Karl Lagerfeld,” seven exclusive shirt designs have been replicated 77 times each, to be sold for €777 per piece. The complete sales proceeds of each sale will be donated to “Sauver la Vie.”

“It’s an honor for us to be involved in the Tribute to Karl Lagerfeld, who supported our charity for many years,” said Prof. Gérard Friedlander, Founder of “Sauver la Vie” and Dean of Paris Descartes University’s School of Medicine. “Embracing the generous spirit that Karl demonstrated to us, this project is a special way to give back and support medical research to benefit all.”

Karl personally drew “Sauver la Vie’s” logo by hand. He also photographed the Paris Descartes University’s medical staff, which appeared in a special-edition book to celebrate the commitment and dedication of the doctors who work in the university’s hospital.

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