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10 THINGS YOU SHOULD KNOW ABOUT ST BARTS, BY SÉBASTIEN JONDEAU, KARL LAGERFELD MENSWEAR AMBASSADOR
KARL LAGERFELD presents SS21 menswear collection, as styled by Sébastien Jondeau.
During the campaign shooting in St-Barts, we’ve asked Karl Lagerfeld’s menswear ambassador to answer a few questions about his beloved island.
LA MAISON: 21 RUE SAINT-GUILLAUME
Since his arrival in Paris in the early 1950s, Karl Lagerfeld shared a connection with Saint-Germain-des-Prés, a connection which lives on today. The spirit of the neighborhood resonated with him — with its artistic and literary fervor, book stores, antique dealers and cafés, it was a hub for passionate creatives. Over the years, he had lived all over Saint-Germain and, ever curious, had come to learn a great deal about the neighborhood’s architecture, with its rich Art Nouveau and Art Deco heritage.
It was no surprise then, that he chose to establish his namesake Maison in a hôtel particulier at 21 Rue Saint-Guillaume, in the heart of Saint-Germain-des-Prés. Erected in 1887, the building was designed by architect Albert Tournade (1847-1891), known for his award-winning design for the protestant Temple Neuf in Strasbourg and his prize-winning submission to the competition for the Sacré-Cœur Basilica in Paris.
The neoclassical architectural style of the street — with its grandeur of scale, simplicity of geometric forms, blank walls and Roman detail — was the new taste for antique simplicity. It proved to be the perfect backdrop for one of Karl Lagerfeld’s longstanding inspirations: Art Deco. The visual arts and architecture movement, originating in France in the 1920s, combined streamlined, modern and geometric styles with fine craftsmanship and rich materials.
Karl’s love of Art Deco had led him to amass a well-edited collection of furniture, lamps decorative arts and ceramics which he had been collecting since the 1960s. The collection represented what he called the “‘the roots of modernity,’ an Art Deco style which is restricted to the sparest of forms, expressing both originality and elegance.” A style which he embraced not only in the decoration of his homes, but in that of the maison in addition to his own designs.
Art Deco represents sleek and anti-traditional elegance that looks to the future, a concept which pairs well with the creative vision of his brand: one that interprets timeless Parisian style, with a touch of modern rock chic. To this day, the movement is intertwined with the brand’s DNA, appearing throughout the KARL LAGERFELD collections with perfect forms, sharp angles and polished silhouettes that look to the future.
AYESHA
How does it feel to be working with KARL LAGERFELD?
Cool! I’ve never worked with KARL before, so I’m really excited about it.
Do you have a routine you always follow while on set?
First drink a tea, then enjoy having my makeup and hair done.
What three words would you use to describe your style?
Comfortable, boyish and bohemian.
JAMILLA
How does it feel to be working with KARL LAGERFELD?
Karl was a legend, so it’s great to be working with his namesake brand. It’s an honour.
What do you like about the brand?
I like the mix: there’s really chic and classy pieces, mixed with relaxed styles.
What are your hobbies outside of work?
I love swimming, having drinks with friends, going to the beach, and taking my dog to the woods. I played water polo for a long time, but the combination doesn’t work with my modelling schedule.
SHARE THE LOVE WITH A KARL HOLIDAY CARD
Together or apart, it’s always a good moment to tell someone you care. In time for the holiday season, KARL is pleased to offer you complimentary holiday greeting cards to share with your loved ones. There are two bespoke card options available — click below to download. You can then send the e-cards either digitally or print a copy to send via post.
Karl Digital E-card
Choupette Digital E-card
Karl Printable Card
Choupette Printable Card
From the entire team at KARL LAGERFELD, we’d like to extend our warmest wishes for healthy and happy holidays, and a wonderful New Year.
Season’s Greetings!
#TEAMKARL
PLAY THE “KATCH KARL” GAME FOR YOUR CHANCE TO WIN!
For the next four weeks, you have the chance to play the KATCH KARL game at KARL.COM/katchkarl. Catch this week’s most coveted item from the Metallic Ikonik collection, for your chance to win that piece yourself.
Until November 30, there will be a different prize up for grabs each week! Don’t miss your chance to play — plus discover this season’s most covetable new arrivals, including the Metallic Ikonik collection.
#TEAMKARL – SIOBHAN BELL
Based in London, Siobhan is a DJ, producer and tastemaker whose tracks combine influences of ‘90s R&B, garage, grime and Jersey Club. Having started her career as an intern at a record label, she began to DJ through small performances with friends which soon snowballed in popularity. Today she jumps between festival line-ups, a self-produced European tour, solo sets at the iconic Boiler Room, and more. Read on to discover more about the newest member of #TEAMKARL and a participant in the KARL LAGERFELD X Music collaboration.
#TEAMKARL – CHELINA MANUHUTU
Living between Ibiza and Amsterdam, Chelina has become renowned as a strong female force who’s one of the most promising artists in the underground music scene. Known for her groovy-powerful blends, her performances attract crowds to Ibiza’s most iconic clubs and festivals. Read on to discover more about the newest member of #TEAMKARL and a participant in the KARL LAGERFELD X Music collaboration.
#TEAMKARL – TOKiMONSTA
Over the last decade, LA-based producer TOKiMONSTA has helped define the sound of modern dance and beat music. Born Jennifer Lee, she was classically trained as a pianist before delving into music production; she has since launched over six albums and earned a 2018 Grammy Award nomination. Read on to learn more about TOKiMONSTA and the KARL LAGERFELD X Music collaboration.
INTRODUCING THE “STUDIO KL” COLLECTION
In designing the STUDIO KL collection, there was no better place to look for creative inspiration than in KARL’s own archive.
From tuxedo dresses to pantsuits and blazers, the capsule replicates some of Karl Lagerfeld’s most iconic designs from the 1990s — updated for today with fresh silhouettes, cuts and fabrics.
The capsule has been curated by Carine Roitfeld, Style Advisor of the Maison KARL LAGERFELD, and the archive styles were reinterpreted by Hun Kim, the brand’s Design Director.
“This collection is the perfect blend of past and future, and it celebrates Karl’s everlasting design aesthetic,” says Carine Roitfeld. “The styles nod to an iconic ‘90s aesthetic, but we’ve interpreted them in a way that’s very contemporary, fresh and cool.”
The STUDIO KL collection features two black tuxedo jackets with asymmetrical lapels, tailored black pants, a black cutout dress, and a playful tie accessory that clips around the neck. There’s also a versatile cape-jacket and matching pinstripe trousers, plus a timeless white shirt, a pique mini skirt and faux leather leggings.
TEAMKARL: CARINE ROITFELD
04.11.2019
Carine Roitfeld is one of fashion’s most prolific personalities — she is a storyteller, image inventor, avant-garde editor and visionary stylist. After a decade as the editor-in-chief of Vogue Paris, she went on to found her own namesake magazines, CR Fashion Book and CR Men, and began her own creative consulting agency called CR Studio.
Most recently, she has been appointed as Style Advisor of the maison KARL LAGERFELD; as a longtime friend of Karl, she understood his creative vision and is perfectly suited to bring his design aesthetic to life. Read on to discover more about her style rules, wardrobe essentials and why she loves Paris.
ENDLESS’ ART TUTORIAL
Get creative with Endless! For the #STAYHOMEWITHKARL program, the artist (who has never revealed his real name) has created a special tutorial for how to replicate one of his images of Karl.
To complete the lesson you’ll need a pen, scissor, paper and a printer (if you don’t have a printer, you can also trace).
Head to Instagram and watch the video on @KARLLAGERFELD’s IGTV
CLICK HERE TO DOWNLOAD THE TEMPLATES
#TEAMKARL – ENDLESS
June 2019
If you roam the boroughs of London, chances are you can spot Endless’ work when you least expect it; his provocative street art covers buildings, tunnels, billboards and old factories around town.
“Endless” — who has never disclosed his real name — is an English artist whose rise to fame began some years ago. He created street art by the cover of darkness at night, and when people saw his work in daylight they began to follow him on social media. Today, his work continues to surprise people in major metropolitan cities around the world, plus it also appears in renowned galleries and exhibitions.
Endless’ work touches on themes of popular culture, including images of fashion industry icons like Naomi Campbell, Kate Moss and Anna Wintour. Last year, a portrait of Karl Lagerfeld was spotted by a member of the #TEAMKARL family, which resulted in a collaboration between KARL LAGERFELD and Endless.
#TEAMKARL – CAROLINE (KARO) LEBAR
May 2020
Few people can say they had a close relationship with Karl Lagerfeld — let alone one that lasted for more than 35 years. Caroline Lebar first began working with Karl in 1985, and in the collaboration that ensued they developed a deep level of trust, both professionally and personally.
Outside of her work, Caroline has an unexpected passion: baking tarts. Read the interview to discover how she fell into the hobby, how she creates her exquisite recipes, her favorite ingredients, and more.
MANICURE TUTORIAL BY LAUREN MICHELLE PIRES
Get your nails on point! #STAYHOMEWITHKARL welcomes renowned manicurist Lauren Michelle Pires to lead an at-home manicure tutorial. Lauren has created a bespoke nail art design, with a chic camouflage pattern inspired by the KARL kameo logo silhouette.
You’ll need a nail file, a base coat and one colored nail polish of your choice. Click below to download the template for your manicure.
Head to Instagram and watch the video on @KARLLAGERFELD’s IGTV!
CLICK HERE TO DOWNLOAD THE TEMPLATE
CLICK HERE TO DOWNLOAD THE KARL KAMEO LOGO
#TEAMKARL – HUN KIM
April 2020
Hun Kim says it was a mutual love of illustration that first sparked his connection with Karl Lagerfeld back in 2015. “Throughout my career I’ve worked with many designers, but most of them didn’t know how to sketch, which is one of the reasons why Karl and I become close,” Kim recalls. “Karl said, ‘I don’t understand people who design without first sketching their ideas.’ It was very inspiring for me, and we had an immediate click.”
As Design Director of the Maison KARL LAGERFELD, Kim worked in close collaboration with Lagerfeld to drive the future of the brand’s creative identity. Today, he continues to establish a compelling new narrative for the brand — with eclectic inspirations ranging from his own international travels to history, pop culture and a heavy emphasis of the future.
“Carrying the weight of Karl’s legacy is a big responsibility, but through my years of working with him, we developed a mutual understanding of design and our collective vision,” Kim explains. “Karl always guided what he liked, and what he wanted changed; he had an eagle eye. It was amazing to work with and learn from the greatest fashion icon of our time.”
#TEAMKARL – ARIA CRESCENDO
April 2020
When it comes to creative women, Aria Crescendo is somewhat of a superhero. She’s a singer, a songwriter, a professional dancer and a certified yoga instructor … plus a mama to little baby boy!
Seeking balance in her busy lifestyle, Aria’s philosophy focuses on grounding herself in her yoga and meditation practice. “Taking care of your body and mind is important in everyday life,” she explains. Read on to discover more about this globe-trotting yoga guru!
TOGETHER WITH TEAM KARL
This special new program features live classes to help keep you inspired, entertained and active while staying home — and hopefully keep you smiling!
The initiative includes a range of activities like yoga, DJ performances, workouts, sketching lessons and more. Each class is taught by a different member of the KARL LAGERFELD family.
Follow @KARLLAGERFELD and #STAYHOMEWITHKARL on Instagram and stay tuned! A notification will be posted the day before each event, to inform you about the activity. The event will be streamed through Instagram Stories or Instagram Live, and later reposted on the feed or IGTV for those who wish to re-watch.
The concept celebrates our global KARL LAGERFELD community and creates a sense of togetherness during these unprecedented times. Join the movement and #STAYHOMEWITHKARL.
#STAYHOMEWITHKARL IMAGES BY STEVEN WILSON
Click below to download the exclusive images. Files titled “w/ Guide” are “color by numbers.”
Choupette
Choupette w/ Guide
Hashtag
Hashtag w/Guide
Polaroid
Polaroid w/ Guide
Karl Silhouette
Karl Silhouette w/Guide
Camera
Camera w/ Guide
City
Karlism
#TEAMKARL – ALEXANDRA RAOUFI
April 2020
Merchandiser by day, yoga instructor by night. Meet Alexandra Raoufi, who works in KARL LAGERFELD’s ready-to-wear team and is also a certified yoga teacher.
“It’s the perfect mix,” Alexandra explains. “After a busy day at the office, teaching a class gives me balance to be present in the moment and focus on my breathing.” Her lessons combine mindful alignment and playful asana practice.
Outside of her work and yoga, Alexandra loves to travel — perhaps as a result of her international heritage. She is half German, half Afghan, and grew up between Germany, England and Italy; she also speaks all three of these languages. Last but not least, there’s one other hobby she says she can’t resist: cooking. “Eating with friends is one of my favorite activities,” she jokes. “My all-time favorite food is Italian.”
#TEAMKARL – EMILY ADAMS BODE
February 2020
Emily Adams Bode is a New York-based designer who has founded her own menswear label, BODE, based on principles of sustainability: she sources deadstock fabrics from abandoned factories and repurposes it into beautiful, hand-crafted, one-of-a-kind garments. Each of her resulting designs tell a beautiful story of old and new.
In an industry dominated by men, Emily also stands for female empowerment and is paving the way for female entrepreneurs; she was the first female designer to show at NYFW: Men’s.
Named the winner of the 2020 Karl Lagerfeld Award for Innovation at the International Woolmark Prize, Emily is the newest member of the #TEAMKARL family.
THE WHITE SHIRT EDIT
No matter how you style it, the white shirt is a versatile essential in every wardrobe. Inspired by Karl’s iconic design, a new edit of white shirts has been created with effortless, elegant sophistication in mind. Consider these styles to be contemporary classics, seven days a week.
You have the exclusive opportunity to personalize your white poplin shirt during complimentary digital customization events in London and Paris. Choose from a bespoke selection of iconic KARL artworks and graphics, which will be digitally printed on your shirt.
KARL LAGERFELD Regent Street, London
February 14 to 18o 6:00 p.m.
(February 14 & 15: complimentary cocktails and live DJ)
KARL LAGERFELD Boulevard Saint-Germain, Paris
February 24 to 28
Daily from 12:00 to 6:00 p.m.
(February 24 & 25: complimentary cocktails)
KARL LAGERFELD Europeisky Mall, Moscow
March 6 to 8
Daily from 1:00 to 9:00 p.m.
*Terms and conditions apply. See in store for details.
PLAY TO WIN: THE MAISON KARL LAGERFELD GAME
To celebrate the launch of the new PIXEL collection, you can play the Maison KARL LAGERFELD game for your chance to win a €250 shopping spree!
In the game, you must help Choupette as she navigates her way through the iconic KARL LAGERFELD Maison at 21 Rue Saint-Guillaume in Paris. The goal is to defeat the neighborhood dogs and collect pixel points. Choupette can also score bonus points by collecting special KARL items like leather gloves, a camera, Karl’s lucky number seven and the Eiffel Tower.
You can play the game as often as you like, and once each week (until March 13) you’ll be entered for your chance to win a €250 shopping spree at KARL LAGERFELD.
The Maison KARL LAGERFELD game is inspired by the Spring 2020 PIXEL collection of ready-to-wear and accessories, which feature pixelated images of Karl and Choupette.
*Only residents of the following countries can enter the prize competition: Austria, Czech Republic, France, Germany, Hungary, Russia, Saudi Arabia, Slovakia, Switzerland, Ukraine, United Kingdom. For complete terms and conditions, visit: https://www.karl.com/subhome/maison-terms_section
BEHIND-THE-SCENES: KARL LAGERFELD X WOOLMARK
Get a sneak peek behind-the-scenes during the campaign photoshoot for the Karl Knit box.
Each box contains one of four unisex designs — a pullover, cap, headband or scarf — plus Australian Merino wool, knitting needles and instructions. Worldwide, just 777 “do it yourself” boxes are available to be won.
For your chance to own one of these limited-edition collector’s items, join the global digital scavenger hunt to find a hidden code. Enter the draw via knitkarl.com.
IMAGINED BY KARL, KNIT BY YOU
The collaboration between Karl Lagerfeld and The Woolmark Company dates back more than 60 years….
In 1954, Karl Lagerfeld was named the winner of the first International Woolmark Prize, for the coat category. He became a life-long advocate of wool in his designs, and in fact, the Knit Karl project was one of the last which he worked on.
Each box includes the tools to make one of four exclusive designs: either a pullover, cap, headband or scarf. These collector’s edition sets give each owner the unique experience that combines the pride of wearing a designer piece with the satisfaction of having knit it themself.
For your chance to WIN one of the 777 coveted boxes, join the global digital scavenger hunt to find a hidden code. Enter the draw via knitkarl.com.
#TEAMKARL – MARIACARLA BOSCONO
January 2020
According to Mariacarla Boscono, the story of how she met Karl Lagerfeld is one she hoped he would forget. “It was super embarrassing,” she recalls with a laugh. “For a long time, I thought he didn’t remember, but unfortunately he did!”
She was working temporarily as a fit model in Rome, with no intention to pursue a career as a model. But, whenever Karl came to town, he repeatedly asked for Mariacarla and they started to form a friendship.
“He really made my career, but I never confessed to him that I was “that girl” from the fittings and I thought he’d never remember,” she says. “Many years later, we were shooting a campaign and he said, ‘Remember when you were that fit model?’ He’s a genius. Not only because he’s sharp on top of everything that goes on around him, but he had the emotional intelligence to never put me on the spot and make me feel awkward about where I came from.”
In memory of her dear friend, Mariacarla stars in the KARL LAGERFELD Spring 2020 campaign. Read on to discover more about her.
SPRING 2020 CAMPAIGN
KARL LAGERFELD is pleased to introduce its Spring 2020 campaign, “21 Rue Saint-Guillaume.” It is inspired by the iconic address of the KARL LAGERFELD maison in Paris, which is considered the heart and soul of the brand; it housed Karl Lagerfeld’s office and studio, where he created countless collections throughout his illustrious career.
The campaign features acclaimed model Mariacarla Boscono, who was a longtime friend and muse of Karl Lagerfeld. The two first met in the early 1990s and developed a close friendship over the years.
“Shooting this campaign is emotional for me, as I was very close to Karl,” says Boscono. “I’ve done many shoots with him over the years, and we always laughed a lot. I have all those memories imprinted in my brain. I hope this campaign is a beautiful tribute to him, because everything I do now is with him in my mind.”
The campaign was photographed in Paris by Chris Colls, and styled by fashion visionary Carine Roitfeld, Style Advisor of the Maison KARL LAGERFELD.
In addition to Boscono, the campaign features Parker van Noord and Ruinan Dong. The photos are complemented by snapshots of the 21 Rue Saint-Guillaume building which is in the center of Saint-Germain-des-Pres — Karl’s favorite neighborhood in Paris.
WHITE SHIRT EXHIBITION @ PITTI UOMO
Exclusively at Pitti Uomo in Florence this week, visitors to the KARL LAGERFELD booth have the opportunity to see original designs from “A Tribute to Karl: The White Shirt Project.”
To honor Karl’s legacy, a group of artists, actors, models, designers and friends each created a bespoke edition of his iconic white shirt silhouette. Reflecting on their own experiences, they reimagined the shirts to artfully express their personal anecdotes and memories.
The Pitti Uomo exhibition includes designs by Cara Delevingne, Lewis Hamilton, Tommy Hilfiger, Sebastien Jondeau, Kate Moss and Takashi Murakami, amongst others. It also features the shirt by Carine Roitfeld, who is Style Advisor of the Maison KARL LAGERFELD and, as the project’s curator, shared her instinctive foresight as someone who closely understood Karl’s creative vision.
KARL LAGERFELD
Fortezza da Basso, Sala dell’Arco
KARL @ PITTI UOMO
KARL LAGERFELD is at Pitti Uomo in Florence this week to showcase the immersive World of KARL experience.
The brand’s presentation has a focus on men’s Fall 2020 ready-to-wear, footwear and accessories, plus highlights from the women’s collections.
Guests are also invited to enjoy complimentary beverages and a special personalization service on KARL LAGERFELD tote bags, daily at 2:00 p.m. Visitors also have the exclusive opportunity to see original designs from “A Tribute to Karl: The White Shirt Project.”
If you’re in Florence this week, it’s not to be missed!
KARL LAGERFELD
Fortezza da Basso, Sala dell’Arco
“URBAN CYCLE”- ATHLEISURE
There’s no better way to start the new year than with this sporty-chic collection. Inspired by the gear worn by athletes — especially road cycling and tennis — these high-function designs are both contemporary and comfortable.
Specialized seamless fabrics can be worn as workout clothes, or mixed-and-matched into modern city wardrobes. The pieces are made with the same techniques that are used to create performance athletic wear.
Must-have accessories include a triangular purse, a flat backpack and a weekender made from reflective silver nylon, plus a pink nylon bum bag and a phone holder.
Discover the Urban Cycle collection now, online and in stores.
PRIVATE STYLING SESSION WITH CARINE ROITFELD IN PARIS
To celebrate the launch of the new watch and jewelry collection, KARL LAGERFELD invited top global influencers to explore the new designs … with the help of a very special guest. Style Advisor Carine Roitfeld co-hosted the exclusive event, which was held at the Hôtel de Crillon in Paris. Carine led a private styling session, where she paired the KARL ACCORDING TO CARINE collection with the latest watch and jewelry styles.
