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NEW NFT DROP

This is the second limited-edition drop of the highly sought-after KARL LAGERFELD NFT that recreates Karl’s likeness in cartoon form. This elevated iteration features exclusive, digitally rendered pieces from the actual KARL BY KARL capsule collection – a selection of sophisticated items that pay tribute to the designer’s iconic sense of personal style. Users can share images of their KARL BY KARL figurine through augmented reality experiences with the hashtag #PoseWithKARL.

Use the exclusive code DMAT-KL to log onto the DEMATERIALISED digital platform and view the one-of-a-kind selection.

INVENT THE FUTURE WITH KARL LAGERFELD – SOLD OUT

In keeping with the pioneering spirit of the iconic designer, the House of KARL LAGERFELD is proud to present the launch of its first-ever NFT collection.

FAQ

A CUTTING-EDGE TRIBUTE TO KARL ON HIS BIRTHDAY

The house of KARL LAGERFELD celebrates Karl’s forward-thinking vision with the launch of its first-ever NFT collection. Inspired by the designer’s fascination with new technologies and the cultural impact of the present, this first selection showcases two sophisticated and collectible animated figurines crafted in the designer’s likeness.

ChromatiK Karl

This sleek version of the digital avatar is enhanced with a sharp, chrome finish and resides within its own universe. The figure emits a visually captivating ray of light in a futuristic environment with a metallic feel, giving the impression that he is, quite literally, creating the world around him. This iteration is available in a limited-edition run of only 77 NFTs, as a nod to Karl’s favorite number, 7.

SOLD OUT

IconiK Karl

This full-color, animated NFT whimsically recreates the designer’s look and wardrobe, which users will be able to change through subsequent digital drops. This tongue-in-cheek cartoon-like replica is a sophisticated original that has an availability of 777 digital figurines.

SOLD OUT

THE NFT PLATFORM

KARL LAGERFELD has teamed up with THE DEMATERIALISED to bring consumers this exclusive first drop of collectible digital assets. The company enables consumers, creators, and brands to access, trade and utilize fashion NFTs with ease. An NFT, or non-fungible token, is a digital asset that represents an object that would exist in the physical world, like a work of art. Each NFT comes with its own certificate that proves its one-of-a-kind ownership. Think of it as proof of authenticity.

“This is a remarkable first step into the future as we pave our way into the virtual world of NFTs and digital fashion. We’re excited to add this innovative category to our portfolio and be able to inspire existing as well as new customers with this one-of-a-kind collectible,” – Pier Paolo Righi, CEO and President of KARL LAGERFELD

FOREVER IKONIK

Conceived as two separate digital figurines with intricate detailing that recreate the designer’s unmistakable likeness in cartoon form, the exclusive KARL LAGERFELD NFTs are seen as a virtual extension of the brand’s playful Ikonik collection.

THE IKONIK COLLECTION

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