SPRING 2020 CAMPAIGN
The new season campaign celebrates the spirit of the KARL LAGERFELD Maison at 21 Rue St-Guillaume in Paris.
It features the iconic model Mariacarla Boscono, who was a longtime muse of Karl Lagerfeld. “Shooting this campaign is emotional for me, as I was very close to Karl,” she says. “I hope this campaign is a beautiful tribute to him, because everything I do now is with him in my mind.”
Discover the new Pixel collection & play the Maison KARL LAGERFELD Game
Help Choupette as she navigates through the iconic KARL LAGERFELD Maison at 21 Rue Saint-Guillaume in Paris. The goal is to defeat the neighborhood dogs and collect pixel points. Choupette can also score bonus points by collecting special KARL items.
WIN A KARL KNIT BOX
With a history dating back to 1954, KARL LAGERFELD and Woolmark are partnering once again to introduce the Knit Karl box. Each box contains one of four unisex designs — a pullover, cap, headband or scarf — plus Australian Merino wool, knitting needles and instructions. Worldwide, just 777 “do it yourself” boxes are available to be won.