The latest NFT drop is the 3rd installment of the highly sought-after Ikonik NFT collectibles.


Designed in collaboration with London-based street artist, ENDLESS, the drop anticipates a new approach by the brand and artist as they expand their NFT collection in an entirely new direction in 2022.


Endless is a London-based artist who has worked closely with the brand in the past, paying homage to Karl in the form of elevated graffiti and forging a distinctive visual between the worlds of art and fashion.

A digital NFT figurine made in Karl Lagerfeld’s Ikonik cartoon likeness and wearing a purple graphic-print suit and tie designed by street artist Endless as part of the KARL LAGERFELD x ENDLESS collaboration.​
A digital NFT figurine made in Karl Lagerfeld’s Ikonik cartoon likeness and wearing a purple graphic-print suit and tie designed by street artist Endless as part of the KARL LAGERFELD x ENDLESS collaboration.​
A digital NFT figurine made in Karl Lagerfeld’s Ikonik cartoon likeness and wearing a purple graphic-print suit and tie designed by street artist Endless as part of the KARL LAGERFELD x ENDLESS collaboration.​

HOW TO BUY THE NEW NFT

1. Go to www.thedematerialised.com


2. Create a PROFILE and log in with the link that is sent to your email address


3. Choose the new Karl x Endless NFT


4. Click on OWN NOW and transact


5. Look out for the NFT to land in your PROFILE

A NEW DIRECTION

The latest launch signals the creation of a hybridized community that has one foot in the digital realm and the other in the physical world. The digital figurines are made in Karl Lagerfeld’s Ikonik cartoon likeness and wear custom looks with unique prints created by Endless.

A NEW DIRECTION

The latest launch signals the creation of a hybridized community that has one foot in the digital realm and the other in the physical world. The digital figurines are made in Karl Lagerfeld’s Ikonik cartoon likeness and wear custom looks with unique prints created by Endless.

A close-up image of the purple graphic-print shirt and tie of a digital figurine designed in collaboration with street artist Endless.​
A close-up image of the purple graphic-print shirt and tie of a digital figurine designed in collaboration with street artist Endless.​
A close-up image of the purple graphic-print shirt and tie of a digital figurine designed in collaboration with street artist Endless.​
A digital NFT figurine made in Karl Lagerfeld’s Ikonik cartoon likeness and wearing a blue graphic-print suit and tie designed by street artist Endless as part of the KARL LAGERFELD x ENDLESS collaboration.​
A digital NFT figurine made in Karl Lagerfeld’s Ikonik cartoon likeness and wearing a blue graphic-print suit and tie designed by street artist Endless as part of the KARL LAGERFELD x ENDLESS collaboration.​
A digital NFT figurine made in Karl Lagerfeld’s Ikonik cartoon likeness and wearing a blue graphic-print suit and tie designed by street artist Endless as part of the KARL LAGERFELD x ENDLESS collaboration.​

KL7 X ENDLESS

The KL7xENDLESS digital figurine is available in a highly limited run of just 7 editions and comes with an exclusive invitation to an actual, in-real-life cocktail event that includes a performance by the artist and an exclusive first look at the 2022 NFT collection. The event is set to take place in June 2022 at the brand’s French headquarters, located in a historical hôtel particulier in Paris that houses Karl’s original office.

NEW NFT DROP

This is the second limited-edition drop of the highly sought-after KARL LAGERFELD NFT that recreates Karl’s likeness in cartoon form. This elevated iteration features exclusive, digitally rendered pieces from the actual KARL BY KARL capsule collection – a selection of sophisticated items that pay tribute to the designer’s iconic sense of personal style. Users can share images of their KARL BY KARL figurine through augmented reality experiences with the hashtag #PoseWithKARL.

Use the exclusive code DMAT-KL to log onto the DEMATERIALISED digital platform and view the one-of-a-kind selection.

NEW NFT DROP

This is the second limited-edition drop of the highly sought-after KARL LAGERFELD NFT that recreates Karl’s likeness in cartoon form. This elevated iteration features exclusive, digitally rendered pieces from the actual KARL BY KARL capsule collection – a selection of sophisticated items that pay tribute to the designer’s iconic sense of personal style. Users can share images of their KARL BY KARL figurine through augmented reality experiences with the hashtag #PoseWithKARL.

Use the exclusive code DMAT-KL to log onto the DEMATERIALISED digital platform and view the one-of-a-kind selection.

A digital avatar made in Karl Lagerfeld’s Ikonik cartoon likeness and designed in collaboration with street artist Endless.​
A digital avatar made in Karl Lagerfeld’s Ikonik cartoon likeness and designed in collaboration with street artist Endless.​
A digital avatar made in Karl Lagerfeld’s Ikonik cartoon likeness and designed in collaboration with street artist Endless.​

INVENT THE FUTURE WITH KARL LAGERFELD – SOLD OUT

In keeping with the pioneering spirit of the iconic designer, the House of KARL LAGERFELD is proud to present the launch of its first-ever NFT collection.

A quote from the legendary Karl Lagerfeld in white lettering sits on a solid black background and reads “Embrace the present and invent the future”.​
A quote from the legendary Karl Lagerfeld in white lettering sits on a solid black background and reads “Embrace the present and invent the future”.​
A quote from the legendary Karl Lagerfeld in white lettering sits on a solid black background and reads “Embrace the present and invent the future”.​
Karl Lagerfeld is pictured sitting in a metallic silver-rimmed, transparent egg chair wearing white trousers, a black suit jacket over a white shirt and black tie, black fingerless gloves and his signature sunglasses.​
Karl Lagerfeld is pictured sitting in a metallic silver-rimmed, transparent egg chair wearing white trousers, a black suit jacket over a white shirt and black tie, black fingerless gloves and his signature sunglasses.​
Karl Lagerfeld is pictured sitting in a metallic silver-rimmed, transparent egg chair wearing white trousers, a black suit jacket over a white shirt and black tie, black fingerless gloves and his signature sunglasses.​

© KARL LAGERFELD

A CUTTING-EDGE TRIBUTE TO KARL ON HIS BIRTHDAY

The house of KARL LAGERFELD celebrates Karl’s forward-thinking vision with the launch of its first-ever NFT collection. Inspired by the designer’s fascination with new technologies and the cultural impact of the present, this first selection showcases two sophisticated and collectible animated figurines crafted in the designer’s likeness.

CHROMATIK KARL

This sleek version of the digital avatar is enhanced with a sharp, chrome finish and resides within its own universe. The figure emits a visually captivating ray of light in a futuristic environment with a metallic feel, giving the impression that he is, quite literally, creating the world around him. This iteration is available in a limited-edition run of only 77 NFTs, as a nod to Karl’s favorite number, 7.


SOLD OUT

CHROMATIK KARL


This sleek version of the digital avatar is enhanced with a sharp, chrome finish and resides within its own universe. The figure emits a visually captivating ray of light in a futuristic environment with a metallic feel, giving the impression that he is, quite literally, creating the world around him. This iteration is available in a limited-edition run of only 77 NFTs, as a nod to Karl’s favorite number, 7.


SOLD OUT




ICONIK KARL

This full-color, animated NFT whimsically recreates the designer’s look and wardrobe, which users will be able to change through subsequent digital drops. This tongue-in-cheek cartoon-like replica is a sophisticated original that has an availability of 777 digital figurines.


SOLD OUT

THE NFT PLATFORM


KARL LAGERFELD has teamed up with THE DEMATERIALISED

to bring consumers this exclusive first drop of collectible digital assets.

The company enables consumers, creators,

and brands to access, trade and utilize fashion NFTs with ease. An NFT,

or non-fungible token, is a digital asset that represents

an object that would exist in the physical world, like a work of art. Each NFT

comes with its own certificate that proves its one-of-a-kind ownership.

Think of it as proof of authenticity.

"THIS IS A REMARKABLE FIRST STEP

INTO THE VIRTUAL WORLD OF

DIGITAL FASHION"


“This is a remarkable first step into the future as we pave our way into the virtual world of NFTs and digital fashion.

We’re excited to add this innovative category to our portfolio and be able to inspire

existing as well as new customers with this one-of-a-kind collectible,”


– Pier Paolo Righi, CEO and President of KARL LAGERFELD

"THIS IS A REMARKABLE FIRST STEP INTO THE VIRTUAL WORLD OF DIGITAL FASHION"


“This is a remarkable first step into the future as we pave our way into the virtual world of NFTs and digital fashion.

We’re excited to add this innovative category to our portfolio and be able to inspire existing as well as new customers with this one-of-a-kind collectible,”


– Pier Paolo Righi, CEO and President of KARL LAGERFELD


FOREVER IKONIK

Conceived as two separate digital figurines with intricate detailing that recreate the designer’s unmistakable likeness in cartoon form, the exclusive KARL LAGERFELD NFTs are seen as a virtual extension of the brand’s playful Ikonik collection.