#STAYHOMEWITHKARL IMAGES BY STEVEN WILSON
Click below to download the exclusive images. Files titled “w/ Guide” are “color by numbers.”
Choupette w/ Guide
Polaroid w/ Guide
Karl Silhouette w/Guide
Camera w/ Guide
#TEAMKARL – ALEXANDRA RAOUFI
Merchandiser by day, yoga instructor by night. Meet Alexandra Raoufi, who works in KARL LAGERFELD’s ready-to-wear team and is also a certified yoga teacher.
“It’s the perfect mix,” Alexandra explains. “After a busy day at the office, teaching a class gives me balance to be present in the moment and focus on my breathing.” Her lessons combine mindful alignment and playful asana practice.
Outside of her work and yoga, Alexandra loves to travel — perhaps as a result of her international heritage. She is half German, half Afghan, and grew up between Germany, England and Italy; she also speaks all three of these languages. Last but not least, there’s one other hobby she says she can’t resist: cooking. “Eating with friends is one of my favorite activities,” she jokes. “My all-time favorite food is Italian.”
#TEAMKARL – EMILY ADAMS BODE
Emily Adams Bode is a New York-based designer who has founded her own menswear label, BODE, based on principles of sustainability: she sources deadstock fabrics from abandoned factories and repurposes it into beautiful, hand-crafted, one-of-a-kind garments. Each of her resulting designs tell a beautiful story of old and new.
In an industry dominated by men, Emily also stands for female empowerment and is paving the way for female entrepreneurs; she was the first female designer to show at NYFW: Men’s.
Named the winner of the 2020 Karl Lagerfeld Award for Innovation at the International Woolmark Prize, Emily is the newest member of the #TEAMKARL family.
THE WHITE SHIRT EDIT
No matter how you style it, the white shirt is a versatile essential in every wardrobe. Inspired by Karl’s iconic design, a new edit of white shirts has been created with effortless, elegant sophistication in mind. Consider these styles to be contemporary classics, seven days a week.
You have the exclusive opportunity to personalize your white poplin shirt during complimentary digital customization events in London and Paris. Choose from a bespoke selection of iconic KARL artworks and graphics, which will be digitally printed on your shirt.
KARL LAGERFELD Regent Street, London
February 14 to 18o 6:00 p.m.
(February 14 & 15: complimentary cocktails and live DJ)
KARL LAGERFELD Boulevard Saint-Germain, Paris
February 24 to 28
Daily from 12:00 to 6:00 p.m.
(February 24 & 25: complimentary cocktails)
KARL LAGERFELD Europeisky Mall, Moscow
March 6 to 8
Daily from 1:00 to 9:00 p.m.
*Terms and conditions apply. See in store for details.
PLAY TO WIN: THE MAISON KARL LAGERFELD GAME
To celebrate the launch of the new PIXEL collection, you can play the Maison KARL LAGERFELD game for your chance to win a €250 shopping spree!
In the game, you must help Choupette as she navigates her way through the iconic KARL LAGERFELD Maison at 21 Rue Saint-Guillaume in Paris. The goal is to defeat the neighborhood dogs and collect pixel points. Choupette can also score bonus points by collecting special KARL items like leather gloves, a camera, Karl’s lucky number seven and the Eiffel Tower.
You can play the game as often as you like, and once each week (until March 13) you’ll be entered for your chance to win a €250 shopping spree at KARL LAGERFELD.
The Maison KARL LAGERFELD game is inspired by the Spring 2020 PIXEL collection of ready-to-wear and accessories, which feature pixelated images of Karl and Choupette.
*Only residents of the following countries can enter the prize competition: Austria, Czech Republic, France, Germany, Hungary, Russia, Saudi Arabia, Slovakia, Switzerland, Ukraine, United Kingdom. For complete terms and conditions, visit: https://www.karl.com/subhome/maison-terms_section
BEHIND-THE-SCENES: KARL LAGERFELD X WOOLMARK
Get a sneak peek behind-the-scenes during the campaign photoshoot for the Karl Knit box.
Each box contains one of four unisex designs — a pullover, cap, headband or scarf — plus Australian Merino wool, knitting needles and instructions. Worldwide, just 777 “do it yourself” boxes are available to be won.
For your chance to own one of these limited-edition collector’s items, join the global digital scavenger hunt to find a hidden code. Enter the draw via knitkarl.com.
IMAGINED BY KARL, KNIT BY YOU
The collaboration between Karl Lagerfeld and The Woolmark Company dates back more than 60 years….
In 1954, Karl Lagerfeld was named the winner of the first International Woolmark Prize, for the coat category. He became a life-long advocate of wool in his designs, and in fact, the Knit Karl project was one of the last which he worked on.
Each box includes the tools to make one of four exclusive designs: either a pullover, cap, headband or scarf. These collector’s edition sets give each owner the unique experience that combines the pride of wearing a designer piece with the satisfaction of having knit it themself.
For your chance to WIN one of the 777 coveted boxes, join the global digital scavenger hunt to find a hidden code. Enter the draw via knitkarl.com.
#TEAMKARL – MARIACARLA BOSCONO
According to Mariacarla Boscono, the story of how she met Karl Lagerfeld is one she hoped he would forget. “It was super embarrassing,” she recalls with a laugh. “For a long time, I thought he didn’t remember, but unfortunately he did!”
She was working temporarily as a fit model in Rome, with no intention to pursue a career as a model. But, whenever Karl came to town, he repeatedly asked for Mariacarla and they started to form a friendship.
“He really made my career, but I never confessed to him that I was “that girl” from the fittings and I thought he’d never remember,” she says. “Many years later, we were shooting a campaign and he said, ‘Remember when you were that fit model?’ He’s a genius. Not only because he’s sharp on top of everything that goes on around him, but he had the emotional intelligence to never put me on the spot and make me feel awkward about where I came from.”
In memory of her dear friend, Mariacarla stars in the KARL LAGERFELD Spring 2020 campaign. Read on to discover more about her.
SPRING 2020 CAMPAIGN
KARL LAGERFELD is pleased to introduce its Spring 2020 campaign, “21 Rue Saint-Guillaume.” It is inspired by the iconic address of the KARL LAGERFELD maison in Paris, which is considered the heart and soul of the brand; it housed Karl Lagerfeld’s office and studio, where he created countless collections throughout his illustrious career.
The campaign features acclaimed model Mariacarla Boscono, who was a longtime friend and muse of Karl Lagerfeld. The two first met in the early 1990s and developed a close friendship over the years.
“Shooting this campaign is emotional for me, as I was very close to Karl,” says Boscono. “I’ve done many shoots with him over the years, and we always laughed a lot. I have all those memories imprinted in my brain. I hope this campaign is a beautiful tribute to him, because everything I do now is with him in my mind.”
The campaign was photographed in Paris by Chris Colls, and styled by fashion visionary Carine Roitfeld, Style Advisor of the Maison KARL LAGERFELD.
In addition to Boscono, the campaign features Parker van Noord and Ruinan Dong. The photos are complemented by snapshots of the 21 Rue Saint-Guillaume building which is in the center of Saint-Germain-des-Pres — Karl’s favorite neighborhood in Paris.
WHITE SHIRT EXHIBITION @ PITTI UOMO
Exclusively at Pitti Uomo in Florence this week, visitors to the KARL LAGERFELD booth have the opportunity to see original designs from “A Tribute to Karl: The White Shirt Project.”
To honor Karl’s legacy, a group of artists, actors, models, designers and friends each created a bespoke edition of his iconic white shirt silhouette. Reflecting on their own experiences, they reimagined the shirts to artfully express their personal anecdotes and memories.
The Pitti Uomo exhibition includes designs by Cara Delevingne, Lewis Hamilton, Tommy Hilfiger, Sebastien Jondeau, Kate Moss and Takashi Murakami, amongst others. It also features the shirt by Carine Roitfeld, who is Style Advisor of the Maison KARL LAGERFELD and, as the project’s curator, shared her instinctive foresight as someone who closely understood Karl’s creative vision.
Fortezza da Basso, Sala dell’Arco
KARL @ PITTI UOMO
KARL LAGERFELD is at Pitti Uomo in Florence this week to showcase the immersive World of KARL experience.
The brand’s presentation has a focus on men’s Fall 2020 ready-to-wear, footwear and accessories, plus highlights from the women’s collections.
Guests are also invited to enjoy complimentary beverages and a special personalization service on KARL LAGERFELD tote bags, daily at 2:00 p.m. Visitors also have the exclusive opportunity to see original designs from “A Tribute to Karl: The White Shirt Project.”
If you’re in Florence this week, it’s not to be missed!
Fortezza da Basso, Sala dell’Arco
“URBAN CYCLE”- ATHLEISURE
There’s no better way to start the new year than with this sporty-chic collection. Inspired by the gear worn by athletes — especially road cycling and tennis — these high-function designs are both contemporary and comfortable.
Specialized seamless fabrics can be worn as workout clothes, or mixed-and-matched into modern city wardrobes. The pieces are made with the same techniques that are used to create performance athletic wear.
Must-have accessories include a triangular purse, a flat backpack and a weekender made from reflective silver nylon, plus a pink nylon bum bag and a phone holder.
Discover the Urban Cycle collection now, online and in stores.
PRIVATE STYLING SESSION WITH CARINE ROITFELD IN PARIS
To celebrate the launch of the new watch and jewelry collection, KARL LAGERFELD invited top global influencers to explore the new designs … with the help of a very special guest. Style Advisor Carine Roitfeld co-hosted the exclusive event, which was held at the Hôtel de Crillon in Paris. Carine led a private styling session, where she paired the KARL ACCORDING TO CARINE collection with the latest watch and jewelry styles.
NEW IN: JEWELRY & WATCHES FOR WINTER 2019
The key to modern elegance begins with chic accessories. This season, adorn yourself with sparkling stones and layered statement pieces — think necklaces, earrings, watches and more. KARL’s newest watches offering features a range of gold, rose gold, silver and gunmetal colors, while key colors of black and gold bring a luxurious feel to the pieces. Statement styles are embellished with Swarovski® crystals, genuine mother of pearl details, pyramid studs and playful graphics. Jewelry is inspired by the legends of fantasy fairytales filled with armor, sparkle and romance. This is combined with contemporary silhouettes and unique material mixes, for an aesthetic that’s instantly feminine and sophisticated. The collection is now available at KARL LAGERFELD stores and KARL.COM, in addition to select key retailers and the Swarovski Crystal World flagship store in Austria.
KARL HOLIDAYS presents CURATED, FOR YOU
KARL LAGERFELD presents Curated, For You: your definitive guide to a stylish holiday season. Discover the curated selection of gifts for everyone on your list, or elevate your own seasonal style with luxe pieces. The Karl Holidays offering includes perfect presents, party-ready outfits, faux fur outerwear, and travel accessories for a winter getaway. For relaxed moments, keep cozy — and chic — in the softest sweats and plush loungewear. There are also dedicated edits for men and KARL KIDS, plus an offering dedicated to glamorous styles for the stroke of midnight on New Year’s Eve.
Discover the Karl Holidays collection, now online and in stores.
TEAMKARL: CARINE ROITFELD
Carine Roitfeld is one of fashion’s most prolific personalities — she is a storyteller, image inventor, avant-garde editor and visionary stylist. After a decade as the editor-in-chief of Vogue Paris, she went on to found her own namesake magazines, CR Fashion Book and CR Men, and began her own creative consulting agency called CR Studio.
Most recently, she has been appointed as Style Advisor of the maison KARL LAGERFELD; as a longtime friend of Karl, she understood his creative vision and is perfectly suited to bring his design aesthetic to life. Read on to discover more about her style rules, wardrobe essentials and why she loves Paris.